Working with Heather was instrumental in the growth and success of my business. Together, we achieved fairly remarkable milestones in a really short timeframe.
Heather’s role as an accountability partner was transformative for me. She had this incredible way of keeping me grounded, yet always pushing me to aim higher. Working one-on-one with her helped me identify my strengths and weaknesses and gave me a clear understanding of where I needed to improve. She held me accountable for my daily actions, making sure I stayed on course and didn’t get distracted. This focus helped me develop good habits that became the foundation of my success in real estate.
Her mentorship from the start of my real estate career was invaluable, but of course you don’t always realise this at the time. I started off in real estate completely green, Heather didn’t just guide me, she accelerated my learning curve. Her practical knowledge, combined with her ability to explain complex real estate concepts, quickly improved my confidence and decision making skills. I felt more competent and empowered to handle the intricacies of complicated transactions, which boosted my overall mental well being and self assurance. This growth directly translated into my business performance, especially as I gained the trust of clients and peers.
The systems and processes that she implemented in my business were excellent. Heather streamlined my operations, allowing me to focus on client interactions and negotiations rather than getting bogged down in administrative tasks. It boosted my efficiency and made it possible for me to take on more clients without sacrificing the quality of service. This increase in capacity significantly contributed to the overall growth of my business.
The way Heather helped me present my property marketing and personal profile was a huge asset. The polished marketing materials undoubtedly made an impact on client acquisition and retention. Potential clients saw me as a credible, professional agent they could trust, which translated into more listings and, inevitably, successful property sales.
Her copywriting skills are unmatched! Whether it was crafting property descriptions, profile advertising or more formal documents, her words captured the essence of each listing and my personal brand. This not only saved me valuable time but also elevated my professional image. The feedback from clients and prospective buyers was consistently positive. I was constantly told that my marketing collateral was the most informative and professional they had seen, and I’m certain it contributed to better client relations.
Heather’s expertise in legislation and compliance was incredibly helpful, particularly when it came to navigating complex documentation. Knowing that I had her support with LIMS, titles, and the finer points of agreements was a huge relief. It minimised the risk of errors and ensured I was always operating within legal frameworks, which in turn gave me and my clients confidence and peace of mind. The attention to detail in this area was a critical component of maintaining the integrity of my business.
Having Heather as an independent confidant was a massive advantage, especially in challenging situations. Her impartial, values driven advice helped me see issues from different perspectives and guided me toward decisions that were both ethical and strategic. This was particularly valuable during tough negotiations, where her input helped me make balanced, well informed decisions with my clients best interests in mind.
Working with Heather was instrumental in the growth and success of my business. Together, we achieved remarkable milestones in a really short timeframe. Under her watch, in just a couple of years, I was recognised as the best performing salesperson in Whangarei Heads, consecutively earned the Ray White Whangārei Salesperson of the Year, and broke the record for highest annual gross commission in a Ray White Whangarei's 25 year history. The structure, guidance, and support she provided allowed me to scale my business, increase profitability, and establish a brand that is highly trusted in the community.
To any real estate professionals considering working with Heather, I would say this: Heather is the ultimate partner for anyone serious about growing their business. Her guidance will not only improve your business performance but give you the confidence and clarity to navigate challenges and achieve your goals.
Daniel Foote, Salesperson
One of my favourite parts of working with Heather was our brainstorming sessions.
As the new co-owner of an ageing boutique real estate agency, I knew we needed a significant overhaul. Thankfully I found Heather Udy, she was the perfect fit for our vast project.
From day one, Heather rolled up her sleeves and dove into a thorough analysis of everything. She prioritised tasks brilliantly, allowing us to keep the lights on while transforming our operations. What impressed me most was that she delegated tasks that played to my strengths, fast tracking our development of sound business processes. We were then able to approach recruitment of new salespeople more confidently. She lifted the bar on all our written content, which spread through our website, print and social media marketing. This gave the brand awareness an instant boost, cultivated the new image we were after and filtered through to winning more listings.
Heather was always consistent, honest and fair - a rare trifecta! She implemented systems that took the pressure off everyone in our high stress industry. Knowing all the boxes were ticked when working with sellers and buyers, that's pure peace of mind for a business owner. Thinking about the legislative and compliance side, that can keep me up at night, but Heather's skill and support to decipher regulatory documents and manage contracts was absolutely invaluable for our team.
One of my favourite parts of working with Heather was our brainstorming sessions. Her ability to look at any topic with a practical and impartial view was priceless whether creating new company collateral or navigating hard decisions. She didn't just share our vision; she brought ideas to the table that complemented and elevated it.
In Heather, we found a business asset with a strong work ethic, admirable values, and an indomitable sense of fairness. Her contribution to our brand revival is undeniable. Here's the thing, you don't know what you don't know. But chances are, Heather will!
If you're looking to improve your business and work smarter, reach out to Heather, your business will thank you!
Jo Green, Business Owner
Perhaps most importantly, it was just so good to know I always had a confidential sounding board and someone to go to for help.
Working with Heather has been an absolute game changer. She provided me with all round support during my first six months in real estate, from onboarding, creating my profile and all the behind the scenes operations - appraisals, listings, marketing, contracts, negotiations and settlements. She gives not just practical but insightful advice, which helped me to learn step by step.
From the start, Heather’s mentorship boosted my knowledge and performance, enabling me to be braver in this new industry. The structure she introduced allowed me to operate with a higher level of professionalism from the get go. I feel that her assistance with creating my personal profile and property marketing materials helped in building trust with clients and significantly boosted my conversions. Heather's writing skills, especially for property descriptions made a real difference. The feedback I received was overwhelmingly positive, it was clear that her work contributed to the sellers experience and appealed to the target buyer. Heather is also brilliant at breaking down complex matters, ensuring I kept everything above board and compliant when I wasn’t sure. Consistently checking in with me, helped my daily workflow and motivation. These check-ins became routine, ensuring I stayed on track and constantly progressing. She always made sure I fully understood key areas like; LIMS, titles, disclosure statements and agreements, which was crucial. This not only helped me avoid pitfalls but also meant that I was delivering the best possible service, giving me peace of mind and allowed me to focus on growing leads and relationships.
Perhaps most importantly, it was just so good to know I always had a confidential sounding board and someone to go to for help. If you are starting out in real estate, I cannot recommend Heather enough. She’s not just about operations but a mentor who genuinely cares about helping you build strong foundations for long term success.
Sarah O'Donnell, Salesperson
Recently, talking with a colleague (who also worked with Heather), we were saying how good she was for our businesses and we both agreed, she is worth her weight in gold!
Initially, Heather helped analyse my business, assigning roles based on our strengths. This allowed me to focus on client relationships while she was across all the operations and kept tabs on how the business was developing. Our daily chats and regular meetings kept me on the ball, and influenced me to be more organised within my work habits which led to substantial growth.
Heather provided first rate support, often questioning or reminding me, she was always in my corner, there to give me credit, feedback or occasionally a frown of disapproval haha, but it all helped to improve my credibility and performance. I relied on her as a 'second pair of eyes' on contracts and emails which took a lot of stress out of my day to day running. By streamlining our operating processes, she enhanced efficiency, minimised the space for errors, and tightened up our timeframes. Following the structure she created we increased our abilities, and it meant I was confident in taking on more listings, knowing each and every one would receive the same high level of service. Many of Heather's ideas were adopted company wide.
Heather continually refined our marketing material to be high end and attract more buyers. She understood the importance of always presenting the best, and put a lot of care into photo selection and descriptions. Her copywriting was second to none. Creating a factual, yet emotive story while highlighting a property’s qualities and potential to appeal to the target buyer. I received exceptional comments from my vendors, enhancing my brand image. It also set a standard for me to uphold and I often used her writing as an example for others to follow.
Her knowledge of legislation and compliance was integral, she ensured quality control, fair handling of offers and thorough comprehension of property documents. Her ability to relay content in simpler terms for disclosures or for others to understand was vital for me.
Heather helped me to manage a range of tough scenarios, both internally and externally, allowing me to openly discuss and strategise the best solution. Having someone to bounce things off and unload when under high stress, eased the mental load, and provided assurance to my thought processes which meant I was better prepared before client meetings.
Overall, Heather vastly improved my business operations, leading to growth and recognition (Rookie of the Year 2015, Premier Performer 2016, Elite Performer 2017). In 2018, she was instrumental during my transition to a management role while onboarding a new salesperson to uphold the market share gained in my tenure. This would not have been successful without her direction, training and experience.
I wholeheartedly recommend Heather for anyone looking to better themselves and their business. Recently, talking with a colleague (who also worked with Heather), we were saying how good she was for our businesses and we both agreed, she is worth her weight in gold!
Chris Hannam, Salesperson
Real Estate Structure
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